The Fan Factor in Decarbonization
A new playbook for powering environmental performance in sport.
Sport is more than competition. It is community, culture, and identity. Every match, game, and tournament brings together millions of fans, who care deeply not only about the scoreboard but also about what their teams represent. As the world navigates an energy revolution, that shared passion in sports presents an extraordinary opportunity to turn the collective energy of fandom into meaningful progress.
Fan powered environmental performance
In August 2025, Artemeter surveyed sports fans across the United States and Europe to understand how they view their teams' climate commitments, and their own role in achieving them. The findings reveal a powerful foundation of trust, willingess, and shared responsibility.
Believe teams should lead on environmental responsibility.
Feel proud when their team invests in climate programs.
See themselves as part of the solution.
Want to understand the impact of their environmental contribution.
Download the report
Access the complete research report with detailed findings, fan segmentation insights and practical guidance for implementation.
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This study was conducted in in August 2025. The research surveyed 2,998 sports fans across the United States and Europe to understand fan sentiment toward climate initiatves in sport.
The findings provide teams, leagues, and sponsors with evidence based insight to design credible, transparent pathways for fan powered climate action.
